With a release date set for September, it was only a matter of time before leaks of the iPhone 7 began to surface online.
Rumours about the device include that it will feature an 'edgeless' screen - but is this the first actual image of the new iPhone?
Surfacing on Chinese social media site Weibo and reported by 9to5mac.com, the leaked image was supposedly published by one of Apple's Chinese factory partners and shows an iPhone that looks, perhaps unsurprisingly, quite a bit like the current one; albeit with a slight change to the antenna strips that run along the bottom and sides of the phone.
Reports also suggest that the next edition of the iPhone Plus (the big one that's basically an iPad) will now feature a dual rear camera, so that you can take ...two pictures at once?
There's still no word on the apparent lack of a headphone jack, which caused a bit of a furore amongst fans of Apple, music and logic.
But whatever happens, there's sure to be plenty more hearsay before the thing actually gets released in September.