There is a new hashtag rippling through the World Wide Web, and you'll be relieved to hear that it has nothing to do with Hiddleswifts, Kardashians, or Pokemons.
This one relates to a new campaign, challenging you to post a display of strength and thus vie with a whole host of athletes who are doing the same. Rugby players, football players, gymnasts, rowers, divers, F1 drivers, break-dancers – they're all at it. And no, before you scoff, #WorldsStrongestBoys isn't just a vanity project: in flaunting their own physical prowess, this array of volunteers in fact points you towards the people showing real strength, real determination, real grit. And those are the boys and young men living with Duchenne Muscular Dystrophy.
DMD is a degenerative disease caused by a mutation in the dystrophin gene, which is responsible for producing the protein necessary for muscle strength and function. Almost exclusively affecting males, it is passed on genetically, typically showing signs between the ages of 2-5 and progressing steadily and aggressively until, finally, the body is too weak to function. Not only do daily tasks, like simply walking, become increasingly difficult but with an average life expectancy of just 27, living with DMD is a battle in itself.
And that's what #WorldsStrongestBoys wants you to know. Launched by the charity Duchenne UK, this movement has already gained the support of Jessica Ennis-Hill, Robbie Savage, Owen Farrell and more.
So have a go yourself by posting your own video online and, if you're super keen, signing up to one of the official events that will really test your metal. Because, you see, Louis Smith can do some impressive, swirly handstands on the parallel bars, and Esquire trainer Harry Jameson can show off by doing squats with his mate on his shoulders but, as they say themselves, if you think that's strong, check out the World's Strongest Boys.