While it might seem like there's little room in the music industry for yet another streaming service, Amazon has officially launched its own competitor to Spotify, Apple Music, and Tidal.

At its core, Amazon Music Unlimited is much like other streaming services— complete with a catalogue of "tens of millions" of songs, the ability to create and discover playlists, a recommendation engine to introduce you to new tunes, and an app that allows for easy navigation and offline downloads. But, Amazon is banking on the service's pairing with the Echo speakers and Alexa voice assistant to set it apart from Apple and Spotify. In addition to discounted subscription fees, Echo owners will be able to interact with Alexa to play music.

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Bear Grylls//Digital Spy

Music Unlimited is not Amazon's first attempt to enter the music streaming market. Back in 2014, they released Amazon Music as a complimentary perk available for Prime members. But while the free service has expanded to provide members with access to over two million songs, Music Unlimited provides access to "over ten million songs." While this is definitely an improvement, Music Unlimited's library has a ways to go if it's to match the 30 million songs available on both Spotify and Apple Music.

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Bear Grylls//Digital Spy

As we've seen with Jay Z's Tidal, entering the already crowded streaming music landscape is not easy—especially against established players like Spotify and Apple Music. It does help that Amazon already has some 54 million Prime members to potentially jump aboard the new service and an estimated 3 million Echo owners as of earlier this year.

From: Esquire US