Piers Morgan and J.K Rowling have been feuding for what feels like decades, which if you're into your public celebrity spats is quite a welcome distraction from the Real News and world in general.
So sit back and enjoy our timeline of Piers and J.K's entertaining Twitter beef - including the unexpected people/places that got involved...
11th February, 2017: Not to sound too childish, but J.K Rowling definitely started it. When Piers Morgan appeared on Real Time With Bill Maher and defended Donald Trump's executive order on immigration insisting it's not a Muslim ban, Australian comedian Jim Jefferies turned around and told him to "f**k off".
The world Harry Potter author couldn't resist in basking in the glee of the TV host being told to eff off on live TV, and wrote on Twitter: "Yes, watching Piers Morgan being told to fuck off on live TV is *exactly* as satisfying as I'd always imagined."
Never one to miss the opportunity for some free publicity, Piers retorted: "This is why I've never read a single word of Harry Potter."
J.K took that and bettered it: "Because you had a premonition that one day the author would roar with laughter at seeing you called out for your bullshit on live TV?"
She also informed him what he could have benefited from had he read her Harry Potter books, which was a decent comeback.
Piers responded by reiterating that remark was "factual" and that 'aint ever going to change, baby (or something along those lines).
"Everything I said was factual. If you think screaming 'FUCK OFF!!!' at me changes that, then you're mistaken."
J.K then 'went there' and sarcastically asked whether he would like her to mock up pictures of refugees as terrorists, in reference to his infamous sacking from the Mirror after he published fake images of British troops abusing an Iraqi detainee.
The former newspaper editor went on to remind J.K. that the two political campaigns she had backed - Hilary Clinton for president and Britain remaining in the EU - had failed.
Rowling then told her followers: "The fact-free, amoral, bigotry-apologism of celebrity toady Piers Morgan is, of course, why it's so delicious to see him told to fuck off."
This prompted Morgan to brand J.K. a "minor celebrity" and dismissed her as another famous member of "the anti-Trump hysteria".
"Peak foul-mouthed, minor celebrity anti-Trump hysteria at its most deliciously supercilious."
Then something truly unexpected happens. Piers's eldest son Spencer intervenes. Backing Rowling.
The 23-year-old shared a picture of his Deathly Hallows tattoo along with his matching necklace, writing: "Well this is awkward @piersmorgan @jk_rowling"
Having Piers as a dad must be very awkward indeed.
14th February, 2017: Then comes the biggie: Rowling fabulously sets up an ingenious trap for Piers, and boy does he fall for it, hook line and sinker.
After sharing a complimentary description about herself on Twitter - without mentioning it had been written by Piers himself years ago - J.K. then poses the question: "Just been sent this! Could the writer let me know who he is? I'd love to thank him! #Valentines"
Morgan snaffled it all up greedily without recognising his own words and replied: "Priceless #humblebrag BS. Nobody plays the celebrity game more abusively or ruthlessly than you, Ms 'Intensely Private Billionaire'."
15th February, 2017: As the universe laughed in unison, Piers only went and denied he fell for it: "Love how many people genuinely think I was 'tricked' by JK Rowling yesterday. They've been reading too much Harry Potter - dumbs the brain."
Then, out of nowhere, a London bookstore suddenly decides to get in on the action and tweets the entire first volume of Harry Potter at Piers.
He notices, and enquires bitchily: "Jeez. It can't all be as bad as this surely?"
The TV presenter then decides to turn his trolling towards 50 Shades of Grey author E L James, asking her: "Hi @E_L_James, any chance you could start tweeting me one of your books? I need some relief from this Harry Potter crap."
But she got him good and proper by tweeting a quote from Harry Potter's self-obsessed Gildory Lockhart, which reads: "'I believed that the more exposure I got in the press, the better my career would progress. Trouble was, I became overexposed'"
Backfire!
Piers then jokingly responds to his son's fanaticism for Harry Potter was his "biggest failure in 23 years of parenting", before joking (we think) that he was cutting Spencer out of his will.
28th February, 2017: And just when we thought there could be a ceasefire - Piers goes and slags J.K off (again) on Good Morning Britain. He grumbled: "I wouldn't know one end of a muggle from a Voldemort. I've never read them. J.K. Rowling was incredibly irritating. I've never got it." Thus leaving the ball very much in Rowling's court.
This is actually all a bit silly isn't it. As you were.
Naomi Gordon is news writer mainly covering entertainment news with a focus on celebrity interviews and television.
