People on both ends of the political spectrum are not happy with Pepsi's latest ad featuring Kendall Jenner.
Released on Tuesday, it depicts Kendall's rapid ascent to woke-ness after she sees a rally go by outside while she's in the middle of a photoshoot. Empowered by a cello-carrying protestor and the crowd's generic signs of "join the conversation," the model rips off the blonde wig she is wearing and wipes off her makeup before running to join them, despite the commercial never specifying what injustice the crowd is protesting.
Intercut with shots of other frustrated, creative and happy youths, Kendall then walks through the crowd to hand a Pepsi to a police officer — apparently making peace between the protestors and police as a result. The crowd then erupts into cheers.
The backlash against the ad was swift, with many criticising the commercial for being tone deaf at best, and offensive at worst.
