Taylor Swift Returned To Spotify And Made £312,000 In A Week, Because It's Just That Easy

The singer arrived back on the streaming service after a three-year boycott

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Taylor Swift made headlines just over a week ago when the album she swore would never be available on the streaming service definitely suddenly appeared back on said streaming service.

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A report in Billboard now claims that Swift has earned almost $400,000 (£312k) in the two weeks since her return: $285,000 (£224,000) in streaming revenue and $59,000 (£46,000) in publishing royalties.

Blimey.

Since the return, Tay's music has been streamed 4.75 million times in America alone. And as streaming now contributes to charts sales, the singer's entire back catalogue received a bump in digital gains because all of it is more widely available.

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1989 is back inside the US top 40 (at No. 31) thanks to 16,000 units shifted. Following that chart-topping pop effort comes Red at No. 88, Fearless at No. 119 and Speak Now at No. 133.

Was Swift that popular on streaming platforms prior to dumping a load of music back on? Well, in the seven days prior, when the majority of her music wasn't playable , she earned a mere 7.3 million streams. Now? According to Nielsen Music, the superstar racked up 47.5 million streams in the last seven days alone.

Swift's management said that the re-release was a 'thank you' to fans to celebrate her album 1989 selling over 10 million albums worldwide.

From: ElleUK