Kendrick Lamar and Rihanna have both individually released some of the best music videos of the decade. They've both embraced cinematic videos that are more like short films than just a tacked on accessory for a single. Rihanna's 'Bitch Better Have My Money' and 'Needed Me' videos were on par with the videos for Lamar's 'If These Walls Could Talk' and 'Humble'—all visually stunning works of art treated as stand alone projects.
Finally, the two come together on a music video for the DAMN. standout 'Loyalty'. It's a love story of trust, and power, and, of course, the song's titular feeling. In a series of stunning scenes, Lamar and Rihanna embrace while sinking into concrete, and a shark swims beneath the surface of the street. They joyride in a BMW before getting in a car accident—they're fine. Lamar hangs Rihanna from a building, telling her to trust him—again, no one dies. They sink all the way into the ground and seem perfectly content in each other's arms.
It's as if, as long as they have each other, nothing can harm them.
