Nobody expected Bella Hadid to be dropping words like "homeboy", "dope" or "fresh" while perusing for trainers during her latest interview. But it happened, and more than once, so "homeboy's going to get it" is now the world's most excruciating meme.
The 21-year-old supermodel was starring in Complex's latest episode of their recurrent series where celebs pick out their favourite pair of trainers.
While inspecting a flashy pair, Bella says: "Sneakers on a man is definitely the first thing I look at, so if you're going to have a dope shoe both guys and girls can wear, come on, matching shoes?
When asked what shoes she doesn't like, the star continued: "I'm cool with it and I don't mind dirty sneakers but they better be fresh.
"If homeboy's coming through with these it's quiet for him, but if he comes through with these…
"Homeboy's going to like, get it.
"I love basketball sneakers and I think they're some of the dopest shoes that Nike has but I've already picked these out… put these with a black dress… you're going to kill it."
Obviously people had a lot to say about it on Twitter: