Hands down: Esquire's Creative Director, Mr David McKendrick, is the most prolific Instagrammer our magazine has ever known.
Food! Cars! Babes! The man has an eye for the world's most aesthetically pleasing social media platform.
But the Insta-aficionado has some pointed advice for the app's powerusers. Presented below are his dos and really, really don'ts.
Let’s not pretend anything other than the truth: Instagram is the prefect arena to show off.
If at any opportunity, you’re doing something mega, get it on there: a seat at the world cup final, driving a fancy motor, taking a holiday in LA LA land – do it.
It’s simple: just as alcohol sways your judgment in real life, the same applies when posting on the Internet.
Though taking a picture of an empty bottle of Smirnoff might seem like a good idea in the context of the evening, it makes you look like a tragic alkie – or so your boss will think when he flicks past it on a Sunday morning.
Honestly, every now and again you have to take the piss out yourself. Yes, show everyone the sunburn you got at the seaside.
It’s fine: people like self-deprecating people. Reality can be refreshing.