What is good design? Nothing annoys designers more than saying good design is something that looks good. An object can’t be well designed unless it does something useful. That’s as true for the iPhone 5s as it was for the Mesolithic hand axe.
Sometimes it’s a designer’s job is to pull a brief apart and repurpose it for the customer in a strange and new and striking manner – in those circumstances it might be in with a shout of becoming a ‘design classic’. But usefulness is where everything must start.
It's a message borne out by the hundreds of photographs and thousands of stories in The Story Of Design, a new doorstop (useful) of a book, that charts the evolution of design from the prehistoric era to the digital age. Here, we've choosen our 12 favourites from it.
Meanwhile, anyone with 'designs' on a copy of the book for themselves can get it for a knockdown price, £18.99 inc P&P by calling 0844 576 8120 and quoting AD195, until 20th December.
The Story Of Design (Goodman-Fiell) is out now, £30.