With over 900,000 dislikes, March's trailer for the new Ghostbusters reboot stands as one of the most vitriol-raking videos on YouTube, alongside Rebecca Black's 'Friday' and Justin Bieber's 'Baby'.
Most of that hatred stemmed from the introduction of an all-female cast - a move that many Ghostbusters fans considered sacrilegious to the original.
But then, away from the wincingly sexist comment section, there were others who just thought it looked a bit rubbish. That it seemed reliant on tired slapstick, and would struggle to hold up against Ghostbusters films of old.
Whatever the reasons, it didn't bode well for Paul Feig's progressive blockbuster.
But they needn't have worried.
According to score-aggregator Rotten Tomatoes, the film has received overwhelmingly glowing reviews since its press preview on Saturday, currently standing at 76% "fresh".
Manohla Dargis of the New York Times calls it the "rarest of big-studio offerings - a movie that is a lot of enjoyable, disposable fun." While David Jenkins of Little White Lies refers to it as "Candy floss cinema of the highest order."
Robbie Collin of the Daily Telegraph quells the fear of older fans anxious about the focus of the franchise, saying: "The 2016 vintage of Ghostbusters speaks to its time with the same withering comic accuracy and hot-air-balloon-sized sense of fun as the 1984 original."
And The Toronto Sun's Liz Braun pours praise upon the new cast: "Wiig is at her best, Jones is a revelation, Chris Hemsworth is a wonderful surprise in the movie and Kate McKinnon steals the show. They're all weirdly endearing, too, and it has nothing to do with nostalgia."
Needless to say, loyal anti-rebootists are terrified that the movie will go on to become a hit – to the point that some Reddit users are even conspiring to spread a smear campaign against the film.