James Franco is the kind of man who grows an un-ironic moustache in September, so it's not particularly surprising to discover that he is in line to play a 'pick up artist' in a film adaption of The Game, the slippery how-to guide for men interested in wooing women by essentially being bastards to them.
Published in 2005 by former Rolling Stone journalist Neil Straus, The Game delved into the muddy waters of the 'pick-up artist' community, a band of misfits hellbent on attracting women through manipulation.
It popularised terms such as 'Neg' - a backhanded compliment that both validates and taps into the insecurities of a woman simultaneously - as well as other charmers like 'ASD' (Anti Slut Defence) and 'AFC' (Average Frustrated Chump).
Franco is set to play Mystery (seriously, he called himself Mystery), a professional seducer who featured prominently in the book and who found fame with his own 'method' of seduction, as well as a TV show that appeared very briefly on VH1 back in the mid '00s.
Beyond the news of Franco's role, there's not much information on the film, although production is supposed to begin in early 2017.