Apple's Next Move Could Put Your Local Cinema Out Of Business

They're looking to get brand new releases on iTunes

The easiest way to gage humanity's progress is by counting up all the things we can now achieve while steadfastly refusing to put on underpants or move from our beds. To that end, we live in a lazy boi's paradise of endless on-hand indulgence, where almost anything can be ordered and/or enjoyed online.

And now, according to reports by Bloomberg, Apple is grinding out a deal to bring brand new movie releases to iTunes, in a move that's sure to have cinemas across the globe tugging at their already thread-bare collars.

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Apple is in talks with 20TH Century Fox, Universal Picture and Warner Bros., working out a plan to offer movies a mere two weeks after they debut in cinemas (at a higher price than normal movie releases).

As Netflix look to compete with TV networks and carve out a reputation as one-stop shop for quality originals, Apple are setting their sights on cinemas – who already hold turbulent relationships with major Hollywood film studios.

Get ready to pay remortgage your house for a kid-sized popcorn, because there are troubling times ahead for your local multiplex.