Brand new Alan

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Ordinarily, sponsored collaborations with long-treasured TV characters are a recipe for disaster, but if the first of 12 weekly episodes of Foster's Mid Morning Matters series is anything to go by, we're in for another haul of classic comedy from DJ and Rover Vitesse aficionado, Alan Partridge. (And, yes, his new talkshow sidekick is indeed Esquire regular, Tim Key).

Words by Henry Farrar-Hockley