A breakthrough for coffee addicts?

Made by Aerobie, the company that makes the brilliantly moron-proof version of the Frisbee, the Aero Press is a 21st century take on the cafetière – or as Americans and Francophobes would have it, the French press.

On the plus side, its unusual plastic shape invites conversation in the kitchen at work from female colleagues who wouldn’t normally speak to you. On the minus side you strongly suspect they’re thinking “who’s the weirdo walking round with a penis enlarger and a mug?”

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To be brutally honest it seems a bit superfluous. It’s not stylish enough to take over from the design classic eventually patented by Calimani in 1931, and when the slightly fiddly one cup paper filters it relies upon run out you’re probably not going to be scouring the internet in a bid to find more. Meanwhile, Aerobie’s rather ambitious ‘four cup’ measure just about filled one of ours - making the user appear like some greedy, sharing-averse only child.

Do we sound like we’re underwhelmed? We’re not – just befuddled as to the point. It’s a bit like someone trying to market say a TV programme featuring not very good-looking members of the general public, singing not quite as good versions of songs that were kind of all right in the first place and. . . oh. From £24.99, www.aerobie.com

 

Aerobie