Norfolk's finest leaps into action in the new trailer for Alan Partridge: Alpha Papa, the long-awaited big screen spin on Steve Coogan's hapless radio host.
Still pumping out the hits behind the desk at North Norfolk Digital, Alan finds himself forced into a corner when the station is taken over by a huge media conglomerate and re-branded Shape. When staff lay-offs turn violent, it's left to Alan to stand up and be a hero.
Coogan proved there's still plenty of life left in Partridge with the brilliant Mid Morning Matters and gut-bustingly funny Norwich tour documentary Welcome to the Places of My Life, so hopes are high for this one being a silver screen triumph.
It's out in cinemas on August 7, but if you can't wait until then it's worth browsing through our list of 10 real-life Alan Partridges.