If the thought of a baggy-eyed Sean Bean in a ponytail put you off Game of Thrones the first time round, today's the day you need to wise up.
When it launched rather quietly on Sky Atlantic last year, you could be forgiven for not fully appreciating just how good Game of Thrones was going to be.
Out on DVD today, here's 7 reasons why you need to get involved:
1 It's the acceptable face of wizards and warlocks. Yes, it's no doubt also popular with women called Elspeth who read Terry Pratchett novels and wear purple gowns, but don’t be put off – this is more about medieval brutality than magic potions.
2 (non-specific spoiler alert) It's not afraid to kill, maim and behead many of its principal characters. Just when you think you've sussed out the plot, there goes your main man in a spectatcularly unpleasant demise.
3 Peter Dinklage. You might have seen him in American Indie sleeper The Station Agent and wondered where he went. Well this could be the part of his life, dropping more one-liners than a Les Dawson Christmas special.
4 It's a showcase for a host of random British actors you had forgotten existed. You’ll end up spending half your time wondering, "was he the PE teacher from Grange Hill or the dad off Jossy's Giants?”
5 It treats full frontal female nudity with the same casual indifference as it does decapitation and limb removal. It’s a heady combination.
6 The casting is spot-on. From the brilliantly convincing Mark Addy as a Henry VIII-style king, to the instantly hateful Prince Joffrey, every part is well-suited and nobody puts a foot wrong.
7 The language. If you watch too many episodes in a row, it’s easy to start calling people “Andrew, son of Edward” and making remarks like “I was grievously sorry to hear of your troubles on the Kingsroad and then the Hammersmith Flyover”. Kind of enjoyable, but to be avoided.
Game of Thrones Season 1 is out today on bluray and DVD.
Words by Will Hersey