Samuel L. Jackson is in town this week during London Collections: Men to host a £1,000 a ticket Fashion Ball for his One For The Boys cancer charity.
The actor is bringing together people from the worlds of fashion, music, sports, comedy, and beyond, all in the name of getting doctor-phobic men to open up and get help, instead of putting their fingers in their ears.
When it comes to male cancers like prostate and testicular cancer, the numbers speak for themselves. Last year over 82,000 men in the UK died of “embarrassment”, claims the charity. 41,000 men in the UK get affected every year. Another 2,300 men in the UK get diagnosed with testicular cancer annually, which primarily affects men in their 20s to their 40s.
Michael Douglas, Simon Pegg and Phillip Schofield are among the celebrities joining Samuel L. J. in a quest to get the message out. As Jackson says, we need to learn to "love the glove".