San Diego Comic-Con, a mecca of geek and commerce, prepares the pop culture world for the next century of blockbuster programming. There's a "brace yourself" attitude that runs through Hall H, the 6000-person theater where movie studios show off their $300 million IP-driven spectacles. "This is your future," each new announcement says to prospective moviegoers.
For instance, Warner Bros. Pictures didn't just stroll into Comic-Con with a sneak peek of next March's Batman v. Superman. There was that (see above) and footage of their "in world," Will Smith-led sequel Suicide Squad and a list of movies scheduled through 2019, including Wonder Woman, Cyborg, and Green Lantern Corps (no relation to the character's failed incarnation from a years back), Plus they wrangled every cast member under contract to walk the stage like a nerd runaway show. This is industry news as a rock concert, not just previews at your local multiplex. Feel free to throw up devil horns at any time.
Comic-Con's tremors rumble through the rest of the country. As Hall H erupted into a thunder of fan cheers, those of us at home get a taste of the excitement thanks to the power of YouTube.
The new trailer for Batman v. Superman is a psychedelic explosion of iconography and political metaphor. It's got everything! Seriously, though. There's Henry Cavill, back as Superman after his Man of Steel debut. There's Ben Affleck as Batman, who travels all the way to the Middle East to fight… Superman soldiers? There's Wonder Woman, there's Alfred the Butler, Jesse Eisenberg as Kryptonite-savoring Lex Luthor there vehicles out the whazoo.
Batman v. Superman stomps its foot down and declares itself the comic book movie to end all comic book movies.
Save for those 19 other ones on the horizon.
Batman v. Superman: Dawn of Justice arrives March 25, 2016.
This article was originally published on Esquire.com