Whether in your office, down the pub or at the supermarket, it's a sure bet you've heard concerned talk about Jon Snow's fate at some stage over the past month since Game of Thrones' season five finale.
Sure, the speculation is getting tiresome but it seems it's all about to come to an end. Maybe. Because it appears actor Kit Harington has landed in Belfast – where his scenes are filmed – still sporting Snow's classic flowing barnet.
Fan website Watchers on the Wall tweeted this the other day:
— Watchers on the Wall (@WatchersOTWall) July 21, 2015
Is Jon Snow, in fact, alive? Has this one photo ruined what could have been next season's biggest reveal?
Either that, or this is merely some poor guy visiting family unaware of all the fuss he's caused. We blame the mun.
Game of Thrones returns for a sixth season next April. You can find our analysis of what might happen here.