The seven codes of seduction

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Seduction is an act the French view as social and political warfare, and teenagers as that blurry phase just before the inelegant lunge. To those of us in-between, it’s an all too necessary skill to master if we’re to avoid the meals-for-one aisle at the supermarket. But what are the basic bywords of successful seduction? Follow these seven essential codes, and you’ll be suitably prepared for battle.

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01 - Eye contact is a vital tool of seduction. Staring at your shoes — or, worse still, her chest — is unlikely to leave you happily tongue-tied by the night’s end. Instead, look her straight in the eye with the hint of a smile and the chances are she’ll do the same back. (If she consistently avoids your gaze, however, now is the time to bail.)

02 - Contrary to what your perpetually single flatmate may tell you, she won’t consider an in-depth analysis of Arsenal’s tactics to be sufficient grounds for romance. In fact, hogging the conversation with this or any other male-centric topic will derail your bid to flatter, impress and ultimately seduce. Instead listen to her, and listen well.

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03 - These may be financially challenging times, but seduction requires a willingness to dip into your wallet. Do: sweep her into the Coburg Bar at London’s Connaught for a drink from its Krug Signature list. Don’t: click your fingers at the waiter and demand “the most expensive fizz on the menu”. It’s not the money that counts, but the thought.

04 - While good manners and an amenable nature are reliable traits to impress, don’t show your hand too soon. If she thinks you’re an easy conquest, you’ll quickly find your efforts (however well intended) were for nothing. It’s not just us men who enjoy the thrill of the chase, after all.

05 - Modesty counts — it’s about being confident, not arrogant. Do: joke self-effacingly about your 25-metre swimming badge. Don’t: bore her with the statistics of your most recent Ironman triathlon. It’s actually OK if you’re not the best at everything. Just be sure she knows you’re good at some things.

06 - Unless she’s intent on fulfilling a long-held Lady Chatterley fantasy, a high level of personal hygiene will be a deciding factor in successful seduction. She may be seriously considering letting you actually touch her after all, so dirty nails, pedal-bin breath and the sartorial acumen of an exchange student are best avoided. (If however, she repeatedly and inexplicably refers to you as “Mellors”, feel free to
ignore the above.)

07 - Scent is an incontrovertible weapon of seduction, as the nose is as effective an emotional trigger as the eyes. Opt for a signature fragrance that will intoxicate her senses in a good way. Armani Code is the first oriental fragrance for men from Giorgio Armani, and its elegant, sexy and sophisticated nature will make you downright desirable.

Now, go forth and conquer.

giorgioarmanibeauty.co.uk