Comic book creators have never been afraid of chasing social progression in their work, regardless of how many rage-fueled emails or Littlejohn-esque 'political correctness gone made!' protests they have to deal with as a result.
Because iconic characters can exist in various series and dimensions at once, writers have free reign to reimagine them in any way they see fit. It's what makes the medium so reinvigorating.
So it should come as no surprise that Marvel are looking to shake up the Iron Man character – by handing the suit to a 15-year-old black girl (well, technically she builds her own, but you get the idea.)
Civil War II will see Riri Williams, a Chicago-born science genius studying at MIT, take up the mantle.
Iron Man writer Brian Michael Bendis told Time he came up with Williams' character after being struck by the "chaos and violence" of Chicago while working in the city.
"And this story of this brilliant, young woman whose life was marred by tragedy that could have easily ended her life, just random street violence, and went off to college was very inspiring to me.
"I thought that was the most modern version of a superhero or superheroine story I had ever heard."
Needless to say there's been online backlash, but truly, is there anything more satisfying than watching change-fearing super fans lose their minds?
The movie world has made unfathomable amounts of money off of the comic book industry's back – but they would definitely benefit more from their gaining their bigot-crushing balls of steel.