We know football's a business, but there's still something that stings when a long-standing stadium name is changed to a corporate logo, as Newcastle fans discovered recently when it was announced St James' Park was to become known as the marginally less glamorous Sports Direct arena. But even Newcastle fans should take solace that there are worse names out there. Take the KFC Yum! stadium for example, home to the University of Louisville basketball teams amongst other sports. Being named after KFC is one thing, but the addition of an exclamation point in the title takes it to new heights (or depths). Is it just us or is there something quite dictatorial about forcing everyone who says your name to sound happy about it? Perhaps it won't be long before Fulham eye a tie-up with the Chicken Cottage chain.
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