Last week, a photo emerged of Labour leader Jeremy Corbyn hunched in the corner of a Virgin Train walk-through. He told reporters that he was forced to opt for the floor because the carriages were "ram-packed", before talking up the benefits of public ownership.
A finely executed political photo-op, we're sure you'll agree.
But unlike JC, Virgin Trains aren't going down without a fight. Turns out, the company apparently has video proof that Jeremy Corbyn and his team walked passed a number of empty, unreserved seats before settling down on the floor.
Not only that, but shortly after the photo was taken he was guided to an empty seat by staff members, where he sat for the duration of the journey.
So much for "honest politics".
When people start siding with Richard Branson, you know you've taken a wrong turn. In an attempt to address a very real issue that effects millions of people, he's created the world's most underwhelming conspiracy.
Well done, Jezza.