If you already thought that we were hurtling towards a digital dystopia where our lives are at risk of being entirely played out through an infinite series of virtual reality fantasies until we're all amorphous blobs being fed through tubes so as not to break our own shallow fictions, then you're not going to want to see Snapchat's new sunglasses.
Because they record video.
Also, the promotional images are quite terrifying.
The glasses, which the company are calling Spectacles (groundbreaking), will go on sale later this year at a cost of £100.
Spectacles will be able to record up to 30 seconds of video at a time and will have battery life that lasts for up to a day.
Justifying the new product, Snapchat's founder Evan Spiegel told The Wall Street Journal:
"It was our first vacation, and we went to [Californian state park] Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees.
"And when I got the footage back and watched it, I could see my own memory, through my own eyes - it was unbelievable.
"It's one thing to see images of an experience you had, but it's another thing to have an experience of the experience. It was the closest I'd ever come to feeling like I was there again."
Which is all well and good Evan, but have you heard of Google Glasses?
Those didn't really end that well.