There was a time, from about 2003-2007, where Blackberry was at the vanguard of the mobile phone revolution, with millions choosing the brand for its email friendly keyboard and quality build. But alas, the Blackberry as we once knew it is over.
After failing to keep up the pace with the likes of Apple and Samsung, the Canadian company is now solely focusing on software, and will outsource hardware to third party companies.
CEO John Chen told BNN, "I always wanted to make sure that we keep having the iconic devices."
"I just need to find a way to be efficient and be able to make money. I think we found the model."
Ben Wood, Chief of Research at analyst firm CCS Insight, said that Blackberry has, "succumbed to the pressure so many other phonemakers have faced."
"It lacks the scale to be competitive in devices and can't keep producing its own phones indefinitely just to serve a small subset of its clients addicted to its home-grown devices."
"This does not come as a surprise at all – BlackBerry had made no secret of the fact that it might shut down its own phone making business."
"Pushing it out to a third party is a sensible solution but any manufacturer making BlackBerry branded devices will ultimately face the same challenges if it can achieve sufficient scale."
R.I.P to BBM, R.I.P to a '00s legend.