For some time now, homeless people have been used as props by saccharine vloggers with unforgivable haircuts to showcase just how empathetic and down-to-earth they are.
To be fair, people lap it up. Type 'Homeless' into YouTube, and you'll be greeted by thousands of viral videos, all purporting to be 'social experiments' (the experiment, presumably, is examining just how patronising a human being can become without imploding).
But this one… this one's just weird.
When Sydney fitness vlogger Chelcie (not a real name) Vera Cookson came across a homeless man in her home town, she didn't opt to buy him food or help him find shelter. Instead, she signed him up to a gym membership, and when he refused (five times), she told him: "You don't have a fucking choice."
"During meditation it came to me – what could make him change?' she says in her video. 'What could I do to make him effortlessly transform his life? And I realised – exercise! Exercise is the key to so many things! I I can just get him moving. And I thought – I need to get him a f*cking gym membership."
Let that collection of words sink in for a second. Take a deep breath. Now watch.
Despite claiming that the gym had helpful shower facilities, and that she'd buy him a haircut and a new wardrobe, she's been getting a whole heap of backlash for what seems to be a bizarre display of wholly inappropriate and out-of-touch gym evangelism.
Metro reports that one commenter asked: 'What about somewhere to sleep or is a gym membership more important?', while another accused her of doing it for the attention, saying: 'You could have just written a status, oh but then no one would look at you and the 900 selfies you upload.'
Chelcie hit back on News.com.au, saying: "Food and shelter are a temporary, short term fix. I'm trying to give him his energy and self-confidence back, to show that someone has faith in him. When someone has self confidence and happiness they can conquer anything."
So well-intentioned and surprisingly useful, or out-of-touch and cynical? Answers on a postcard, people.