Moaning about how annoying your various WhatsApp groups are is the most frequent and flagrant humble boast of our time.
"Urgh, I hate it when my phone constantly reminds me about all the sociable friends I have," these people, the people with nineteen separate but identical WhatsApp groups, will carp. "It just gets annoying after a while, doesn't it?" they'll say, before creating and adding you to another WhatsApp group.
Point is, WhatsApp groups are good – and the best WhatsApp group in the universe is undoubtedly the Greggs VIP one that has just been announced by the nation-storming pastry chain.
It's called "Festive Bake Lovers", and is exclusive only to those who get in a hot sweat whenever the Greggs crimbo pasty returns to the shelves.
We have no idea what they talk about – pastry, we would guess – but you can access it by texting 07759325409.
But act fast – spaces are filling up.