Alongside the Regent Street lights switching on and A&E-inducing ice skate dates at Somerset House, the annual John Lewis advert is an integral part of Christmas. Over the years we've had the bear and the hare, Monty the Penguin and the strange Cold War-esque grandfather on the moon spying on planet earth.
It looked like this year's offering had surfaced online, but what looked like the department store's warm filtered hues and animated yuletide characters turned out to be a counterfeit.
The video was in fact the A-level coursework of Nick Jablonka, a media studies student who uploaded the film after studying John Lewis Christmas spots. It has now been watched nearly 500,000 times and has all the trimmings of the emotional ads including the blatant consumerism message at the end.
"It was a very rushed piece, I've left it till the last month to do it," Jablonka explained to The Sun. "Creating a short film is a lot of work especially when it's CGI. I was responsible for things outside of my comfort zone like character animation and lighting."
What a modest guy (needless to say, his inevitable career in the advertising industry will see to that.)