Wh-wha-what is that, over there in the distance? It couldn't possibly be, could it? It couldn't be… a new iPhone feature that people actually want?
Well believe your peepers people – if rumours are to believed (which, as we all know, they should be in very single case), Apple are set to release a swish 'Jet White' colour option for the iPhone 7.
According to Japanese website Mac Otakara, the Cali tech giants have been working on the colourway after demands mounted from the public.
If it's true, there's no indication yet on when it would hit the shops, or even if it would make its way out of certain markets.
But after all that apple have put us (and a earphones) through, it's the least we deserve.