When Zlatan Ibrahimovic vowed never again to play for Paris Saint-Germain unless France tore down the Eiffel Tower and replaced it with a statue of him, the world laughed at the beautiful purity of his ego. It had no idea he meant it.
That was in March. And now, the Manchester United striker appears closer to achieving the erection than anyone thought, after he unveiled a 2.7-metre-tall statue of himself in Sweden.
It won't replace France's most famous monument, however, but will instead stand outside the Friends Arena in Stockholm.
He revealed the carved effigy on Instagram, posting a picture, alongside the words: "When you come to New York you have the Statue of Liberty, when you come to Sweden you have the Statue of Zlatan."
The likeness appears to be under construction, currently only a plaster maquette. But Zlatan has seen enough to know he'll like what he sees when it is cast in all its bronze glory.
The unveiling comes nine months after Zlatan said he would only stay at PSG if 'they' replace the Eiffel Tower with a statue of him.
Speaking to beIN Sports, he purred: "For the moment, I will not be at PSG next season. I still have a month and a half left here.
"If they replace the Eiffel Tower with a statue of me [I would stay]."
They didn't. He went to Manchester United that summer.