Paris Hilton Works For Lidl Now (Kind Of)

She has a beauty range with the German supermarket

In many ways, Paris Hilton was unlucky.

A sort of proto-Kardashian, the heiress made her mainstream ascent in a time before social media, belfie-sticks and branded Emoji keyboards. Hilton couldn't just rely on Snapchat to keep her celebrity alive like our current crop of famous, heavily filtered faces.

Hilton had to grind out reality shows, and albums, and movies. In an age where celebutantes were seen as harbingers of cultural apocalypse, she was locked in a constant battle to legitimise and prove her worth.

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Her projects became less and less popular, her face started to appear less and less on magazine covers and, long story short, she works for Lidl now.

Well, not exactly, but she's released a beauty range with the budget German supermarket. And alongside Lindsay Lohan's weird, rocky relationship with the town of Kettering, we're fully into noughties celebrities getting fully involved in run-of-the-mill British mundanity. Check out the baffling promo video below:

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