5 Things That Awful New Juventus Logo Actually Looks Like

Clue: not a football club

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Last night Juventus unveiled their new logo in Milan, an event attend by Italian football stalwart Emily Ratajkowski (obviously).

The new emblem is a departure from tradition for The Old Lady, who might be turning in her grave if she saw the trendy new design.

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Needless to say the internet did not react particularly well, with one Twitter user pointing out, "Nedvěd didn't die for this".

Life is a matter of Black and White ⚫⚪ #2beJUVENTUS

A post shared by Juventus Football Club (@juventus) on

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Here's five other uses the design might be a little more suited to:

  1. The logo for a small town nightclub selling Jägermeister by the luge with a Calvin Harris album on repeat.
  2. A complicated road sign on a dual carriageway of the autobahn asking you to follow the road to the left then make an incredibly sharp right turn. Bastards.
  3. A flyer advertising U18 urban skatepark Just Jam (parental consent forms required for all skaters under 16).
  4. The rebranding of sports discount store "JJ Sports", now with 50% less strip lighting and a coffee shop in the bigger outlets
  5. The crest of trendy new Stoke Newington fitness studio Jump & Jiggle - frozen lavender towels available for £24.99.