As a result of Britain leaving the EU and the subsequent decline in the pound's value, Apple is increasing app prices by 25 per cent... which is nice of them.
While the sun-kissed halcyon days of early 2016 saw an app coming in at £0.79, these dark and uncertain post-Union times have seen the very same products rise to £0.99, going to show that it's not just Marmite that is suffering at the hands of inflation.
Apple announced the price rises in an email to app developers on Tuesday, writing: "When foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store".
The new prices will be occurring over the next seven days, giving those thrifty among us a short opportunity to beat the price increase and load up on apps that look good on your home screen but will never actually be used.
Since the vote to leave the EU, the value of the pound has fallen by 18.5% against the US dollar. Apple has already altered British prices since the vote to leave, with its new range of Macs arriving with a 20% price rise across the line.
Won't somebody think of the children?