Tottenham Hotspur, on the verge of achieving something impressive, screw it all up at the last minute. Sound familiar?
It's a pattern that's plagued them on the football pitch for decades, and now it seems to have seeped itself into their new stadium plans too.
In an advertising campaign through the London Underground, Tottenham decided to boast about the 'premium' packages on offer at their new ground.
Or should that be 'premum'? Or is it 'premiun'?
That's right: Tottenham seem to have managed to spell the word 'premium' wrong in two different ways.
Or have they?
Some are suggesting that the gaff is actually the result of two separate parts of the posters being misaligned.
It's the official line from Tottenham, as well.
To be fair, it looks like they have a point. What do you think?