Oh how quickly affections and fortunes can change in football, she the most fickle of games. One minute you're a cult hero who can't stop scoring screamers; fans praying at the altar of your golden boots; murals painted and songs sung about your pot-bellied heroism... the next you don't fancy it and you're off back to France, with a sullied legend and a broken temple; as was the case with one Dimitri Payet.
And while West Ham fans are certainly not happy with the maverick Frenchman after his dramatic fallout with the club and subsequent £25million departure back to Marseille, at least they've been able to find solace in humour and tweets... lovely tweets.
Here are some of our favourites.
If you're one of those grown men who bought a £75 shirt with another man's name on the back, then here's some good news for you.