During what should have been an open goal for a liberal politician – giving a speech at the start of LGBT history month – metropolitan left wing vanity project Jeremy Corbyn managed to offend the very community he was supposed to be supporting by saying people 'choose to be gay and lesbian'.
In a Facebook live captured by Pink News, the Labour leader's garbled speech went as follows:
"We're with you, we're in solidarity with you. Your triumphs are our triumphs.
"Our defence of you is a defence of all of humanity and the right of people to practise the life they want to practise, rather than be criminalised, brutalised and murdered, simply because they chose to be gay, they chose to be lesbian, they were LGBT in any form."
The idea that people 'chose' their sexuality is obviously retrogressive in the extreme, and the Labour press office were quick to put it down to a slip of the tongue.
"Jeremy clearly doesn't believe that being gay is a choice," they said in a statement.
"He obviously meant people should be able to choose how they live their lives."
All well and good, but if the man who - ostensibly at least - wants to lead the country can't even articulate simple statements of solidarity in front of a home crowd, what hope does he have a convincing the millions of people who dislike him and his politics to vote for him?
"He's can lead a protest, I am leading a country," was Theresa May's cutting line at PMQs this week, when Corbyn again failed to land a single meaningful blow. On this evidence, he's not even capable of that.
The brutal truth for Labour right now is that a 'good week' for their leader is one when we forget he is even there at all.