Companies are fast learning that associating with President Trump is not good PR in their customers' eyes. Last week over 200,000 Uber users deleted their accounts after learning CEO Travis Kalanick was on Trump's advisory council forcing him to stand down.
Things look even worse for the former Celebrity Apprentice host (and current leader of the free world) as late last night 97 companies including tech giants like Apple and Google clubbed together to file a legal briefing condemning his executive immigration order.
Companies like Airbnb, Facebook, Netflix, Twitter, Spotify, Dropbox and Uber accelerated the process over the weekend after a legal challenge was made to the halt a federal judge placed on the travel ban. Other fashion and consumer brands like Levi Strauss & Co and the yogurt maker Chobani also joined technology companies in signing the brief. The full list can be seen here.
Companies were keen to stress the contribution and importance of immigrants within the economy and society writing: "Immigrants make many of the Nation's greatest discoveries, and create some of the country's most innovative and iconic companies."
"America has long recognized the importance of protecting ourselves against those who would do us harm," the brief states, "but it has done so while maintaining our fundamental commitment to welcoming immigrants—through increased background checks and other controls on people seeking to enter our country."
Opposition to the Trump's controversial immigration order is mounting particularly within America's technology industry. Microsoft and Alphabet have also drafted an open letter to the President about the travel ban and other immigration issues.
Meanwhile Tesla CEO Elon Musk has been berated for his continued role on Trump's advisory council but spoken out about why his position there is crucial in influencing policy. The multi-billionaire has stated that his access to Trump ensures that concerns about the travel ban and climate change remain on the table.
Musk will be the first on a rocket to space if things do get bad so perhaps he's less worried than the average man.