Needless to point out, Villa aren't having the best time in the Championship languishing around 16th in the table and picking up just two points in their last eight games.
Manager Steve Bruce's decision to sign seven new players and change his line up as often as (we hope) his underwear has resulted in a run of performances that would make even the most hungover of Sunday League teams wince.
Talking to fans in desperate need of reassurance that he knows what he is doing, the Villa boss instead used a recent press conference to make a gag that was both insensitive and, well, a bit shit.
Asked who he turns to in times like this, Bruce chuckled and replied, "The big man up there! Where are you?"
Looking for God in the Championship was always going to be problematic, though it might make a nice title for Bruce's autobiography should he be fired from the Birmingham club.
Understandably his joke went down badly among heartbroken Villa fans and Twitter user "AdLovesCurry", found Bruce's cheery display too much.