Having already conquered Winterfell, Game of Thrones' Iwan Rheon has next set his sights on bringing the Marvel Cinematic Universe to its knees.
Iwan, who terrified and disgusted us as Ramsay Bolton in Game of Thrones, will carry on his reputation for playing the most awful people imaginable with a starring role in Marvel and ABC's upcoming Inhumans TV series.
He's been cast as as Maximus, who Marvel Studios describes as a "clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King".
Before you go thinking that Iwan is bucking his trend of playing TV baddies, comics lore tells us that Maximus is also known as Maximus the Mad and has an insatiable lust for control over the Inhuman people. In other words, take that 'fierce devotion' to the King (aka Black Bolt) with a pinch of salt.
Marvel TV boss Jeph Loeb announced this huge casting today (February 21): "Iwan's ability to be charming, roguish, and still completely unexpectedly dangerous were all the different sides we needed to bring the character to life. We're thrilled to have him on board."
The story of the Inhuman royal family will be told in live action for the very first time in Marvel's upcoming series, which will launch first in US cinemas before hitting ABC in the autumn.
It will revolve around the rise of the Inhumans' greatest hero Black Bolt, who can crumble entire civilisations with the sheer volume of his voice alone.
The mighty Black Bolt will be up against a very powerful foe, if Iwan Rheon's past CV is anything to judge by.
First, Iwan terrified us with his torture of Sansa Stark and reduced the once-cocky raider Theon Greyjoy into a simpering slave he called Reek, then he went and played actual Hitler in Urban Myths.
Forgive us if we're not exactly betting on Black Bolt at this point…
Marvel's Inhumans showrunner Scott Buck has teased: "Maximus is a complex character. Likable, charming, tragic and villainous all in the same moment, and I'm very excited to have someone of Iwan's considerable talent."