If you thought you knew the meaning of blue jeans, dear reader, then you are wrong, wrong, wrong. Those aren't blue jeans.
These are blue jeans!
At least according to Google they are.
Created by British Designer Christian Cowan, who has just shown at NYFW, these bluest of blue jeans were made to coincide with Google's launch of the 'really blue' version of its new Pixel smartphone.
Modeled by Toby Huntington-Whitely (Rosie's brother), the jeans came about after Cowan scoured dye houses all over New York, in search of a shade that perfectly matched the phone's cover. We think he did a pretty good job.
As well as being very blue, they also feature just one pocket instead of the usual five - because we do everything on our phones and don't need wallets, according to Google.
If you want to get your hands on a pair of blue, blue jeans with one pocket, then you can do so by contacting Christian Cowan directly, who will give you a price on request.
So there you go...