Just when we thought Piers Morgan had let bygones be bygones with his boring Twitter beef with J.K. Rowling, he's only gone and insulted the Harry Potter author again on Good Morning Britain.
During the ITV breakfast programme today, Piers and co-host Susanna Reid were discussing Fantastic Beasts and Where to Find Them's Costume Design Oscar win, and how it marked the Harry Potter franchise's first Academy Award.
This prompted Piers to grumble: "I wouldn't know one end of a muggle from a Voldemort. I've never read them. J.K. Rowling was incredibly irritating. I've never got it."
Let's go back their fight from the start: It all began when Rowling celebrated a TV segment where Australian comedian Jim Jefferies trounced Piers in a debate on Real Time with Bill Maher.
J.K. went on to cunningly trick the former newspaper editor on Valentine's Day by sharing a complimentary description of herself, and asking the author of it to come forward so she could thank him.
The author was of course Piers himself, but forgetting this he fell face first into the trap by replying: "Priceless #humblebrag BS. Nobody plays the celebrity game more abusively or ruthlessly than you, Ms 'Intensely Private Billionaire'."
We thought their war of words had been quelled by Piers's son Spencer when he had intervened and sided with J.K by proudly sharing a picture on Twitter of his Deathly Hallows tattoo and matching necklace.
Piers then joked that he was cutting Spencer out of his will, and Spencer posted a photo of himself and a friend about to watch Harry Potter and the Cursed Child, and we thought that was that. But alas...
Over to you, J.K...