Football chants can be funny, creative, political or searing manifestations of a city's unique culture. They can also be very, very cringe-worthy... as demonstrated here.
Now, we're certainly not sneering football elitists with an automatic disdain for anything 'new' in the sport. Certainly not. But this is really, really difficult to watch.
A newly-formed team, with just a handful of friendlies to their name and former Stoke City legend Kenwyne Jones spearheading their frontline, Atlanta United FC will be starting life in the MLS soon, and boy are their fans ready for it.
Our favourite bit is when they shout: "You better watch your mouth!" That's a good part.
Incredibly, this painful display isn't even the most cringe-worthy chant in American soccer history; the Seattle Sounders 'Ultras' proving impossible to top with this all-time classic.
You'd think he was orchestrating Lazio's Curva Nord with the look he's giving the camera.