There has long been a clamour – OK, clamour is a bit strong, let's call it a vague preference – for a 'dislike' button on Facebook.
Whether it's your old classmate's rant about 'Muslums', a picture of your ex looking beautiful in the way only exes can or another fucking selfie with a drugged up tiger, the world biggest social network is over-flowing with stuff you want to disapprove of without actually having to write anything.
Well, Zuck and co have taken us one small step closer to that brave new world by introducing a downwards pointing thumb: although for now, only in the Messenger function.
According to TechCrunch FB are testing how some people react to the option with a view to rolling it out across the site if it goes well.
Perhaps wary of developing a Twitter/YouTube-like problem with trolling and 'haters', for years the company's stance was that they didn't want any 'negativity' in their space.
As such, they've described the thumbs up / down as officially meaning 'yes or not' rather than 'like or dislike'.
"We're always testing ways to make Messenger more fun and engaging. This is a small test where we enable people to share an emoji that best represents their feelings on a message," they said.
The long march towards the eradication of pesky words continues.