Instagram Named 'Most Narcissistic Social Network' In Least Surprising Study Ever

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Whether it is virtue-signaling on Twitter, holiday boasting on Facebook or posting inane videos of your night out on Snapchat, social networks are all natural allies for the narcissist.

But one selfie-haven stands out from the pack: Instagram.

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A new study found that 10,000 millennials consider Instagram the most vain social media platform because of its 'flattering filters and image-focused users.'

The results found that most participants said they know users who delete posts that don't get enough likes and two thirds of participants admitted to 'rewarding' accounts which liked their posts by liking photos back, a practice known as the "unspoken Instagram code" or "you scratch my back I scratch yours".

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Known for its sea of selfies, the app was the natural frontrunner in the study where 64 per cent of millennials named it the "most narcissistic social network". This dominated the results which saw Snapchat at 15 per cent, Facebook at 10 per cent and Twitter at 11 per cent.

The survey, carried out by a finance firm commented: "The large majority of Instagram users have formed unspoken alliances with each other to ensure they each tally enough 'likes' to make their posts stand out."

"It does not matter if Instagram users genuinely enjoy other Instagrammers posts" they added, "The only thing that matters is that each insincere expression of emotion from you will lead to your own Instagram page gaining more status."

Sounding a bit familiar? Might be time for a digital detox mate.