Welcome to 2017, bro. A place where you anyone can get paid big dollars if you've got a smartphone, a dream and an insatiable hunger for tasty friend chicken - which is basically what the Chicken Connoisseur did.
And now he's only gone and got a bloody book deal, hasn't he...
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One of the big viral sensations of the year, what we have is a young man who goes around London critiquing fried chicken shops. Simple, yes, but it is quite funny. Funny enough that he's been offered money to write about it.
The Connoisseur - real name Elijah Quashie - will release 'The Pengest Munch: In Search of the Nation's 50 Favourite Chicken Establishments' on 5 October. We reckon it's about him looking for good chicken shops. A bit one-tone, but sometimes you've got to specialise.
Taking a Millennial approach to the book, The Connoisseur is asking fans to vote for the best shops outside of London, writing on his website: "What's good people?! Obviously man ain't really left London to check for a decent munch so I set up this ting for you man to vote for the ones you rate the most."