S-Town has set a new precedent for podcasts after exceeding 40 million downloads since its release in March, which is a serious S-ton amount (sorry).
Created by the makers of Serial and This American Life, the devastating story centres on the troubled life of John B McLemore - a sharply intelligent and seemingly misanthropic man from Alabama.
He contacts reporter and producer at This American Life Brian Reed, who agrees to investigate a reported murder and rumoured police corruption in his bucolic hometown.
The seven-episode series secured 40 million global downloads in its first month, according to Vulture, while also making history after acquiring 16 million downloads within its first week.
It now holds the record title for the hugest amount of downloads in the medium's history, beating previous titleholder Serial series 2, which according to podcast analytics Podtrac, averaged 4 million downloads per episode in its first 30 days.
S-Town's executive producer Julie Snyder said if its unprecedented success (via Vulture): "We made several decisions that we were knew were counter-commercial.
"Putting the show into a new distribution feed rather than the Serialfeed, which is sitting there with millions of subscribers. Releasing all the episodes at once, which could zap word of mouth and weekly anticipation.
"Giving the show a super weird name. Not to mention that the production itself is arty and not that suspenseful in the traditional sense. So the fact that it was still so successful gives us confidence that we can be bold and experimental in both content and release - that the audience will follow us when we try new stuff."
There's still no word on any release date for the anticipated third series of Serial, but the team are currently working on two new spin-offs projects.