If you're far cooler and more millennial than us, then you'll know that Snapchat is life and any way to get more people viewing those videos of you with a dog nose or chucking up a rainbow is good news.
Excellent news in fact, as yesterday Snapchat has altered thingds so that your friends can now view your snaps for as long as they want. 14 hours if they really want (we'll have to check that actually.)
'Infinity' - as you can probably tell from the name - can replace the timer on your uploads meaning people can view those hotdog legs or blue sky videos all day long. Previously your friends could only replay snaps once, and it wasn't enough damn it..
The social network also revealed they were giving their creative tools a reboot which means adding a magic eraser and a Loop function for snaps meaning you can pick between your video playing once or continuously until your friend decides to move onto their next victim.
Snapchat claim that, "These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps!"
But it looks like just spending even more time on Snapchat to us ...strange that.