You've probably heard of /r/roastme – a Reddit forum dedicated to the brutal art of roasting.
The idea is simple: a masochistic member of the public uploads a picture of their face alongside a piece of paper instructing the internet to unleash a torrent of personal insults upon them.
Yesterday an Instagram model by the name of Niece Waidhofer uploaded a selfie to the forum under the title 'Fuck it' and, safe to say, she probably wasn't prepared for the sheer scale of vicious and misogynistic backlash that followed.
The point of the subreddit is to offer funny and cutting personal zingers, in the style of comedy roasts on TV, but Niece's thread became pretty dark, pretty quickly - ultimately leading the model to delete her account.
In response to a wave of sympathy from the internet-at-large, the Dallas model uploaded this update on Instagram: