For most people (not us, we're brilliant), when it comes to taking photos on their iPhone, it's mostly a case of taking a hundred shots of the same thing in the vague hope that one will turn out OK enough to make it onto Instagram.
But it doesn't have to be that way, friends.
Finally stepping in after years of watching us all flounder, Apple has revealed its selfie (and other stuff) secrets, aimed at helping iPhone 7 users get the most out of their Fancy Dan cameras and attain that elusive perfect shot.
Along with a dedicated website that goes into the finer details of the camera's more complex features like HDR (High Dynamic Range) and the exposure slider, Apple has also uploaded a series of easily-digestible video guides, covering everything from shooting at night to getting the perfect portrait of your dog.
No more excuses...